A sign with an eye-catching style and an informative message is useless if people can’t actually read it. Legibility is absolutely crucial, as an easy-to-read sign can net up to 40% more responses.
Virtually all businesses need signage, whether they have a physical shop-front to promote, premises on an industrial estate to highlight or a marketing campaign to advertise. But what type of sign is right for your needs? In this blog, we'll look at the various options on offer and the key decisions involved in the final selection.
A significant percentage of businesses decide to rebrand at some point. Perhaps your old brand no longer serves your customers. Perhaps your business is evolving. Perhaps the graphics simply need a refresh to reflect your changing ethos? Whatever the driver, a business rebrand must be approached carefully or expensive mistakes can occur.
In an era of endless digital content and fine-targeted ads, eye-catching and memorable signs are critical for business looking to stand out. The stiff competition for consumer attention turns signage into more than just blocks of text hanging over your store’s entrance, or slogans wrapped around your fleet of vehicles.
Brand identity is the bringing together of elements that distinguish your product or service to people. These elements allow you to establish the image you want for your brand and send the right message across your target audience. Some components that help build your brand identity include: brand name, theme line or tagline, and perhaps the most prominent of all— the logo.
A brand style guide will take your brand values, ethos and motivations and codify them into a visual design language that you and your team can use to communicate your identity to your audience. This can then be applied to all your online and offline corporate branding, whether it’s your website or vehicle wraps for your fleet.
Brand logos are often overlooked in our day to day lives but stop to think about it for a second and you’ll realise they are the commercial totems and signposts of our modern lives. Most of us could instantly recognise all manner of brand logos and in some cases, just the colour schemes they use.
Colour can significantly affect the way we feel, which is why making the right colour choices is always so important regardless as to whether you’re selecting a new colour palette for your website or the most appropriate shirt to wear to a business event.
If you're running a business with physical premises, it's essential that you have a great piece of signage to mark your location and attract people into your place of business. But what constitutes a great sign and what does it say about your business?
Contact our sign company in Bristol, Bath, Gloucester & Swindon today to get your business noticed.